Our Goal

Our goal is to inspire women to vote at the local, state, and national levels. To achieve this, we work with nonpartisan, membership organizations who are trusted sources for their members, and the best voices to motivate their voting participation. We will reach millions of voters and new voters through trusted messages of partner organizations who inspire their members to encourage new voter registrations, including correcting voter data and encourage millions who did not vote in 2018 to do so this year.

2020 is a watershed year

2020 is a watershed year for voting rights as the Centennial Anniversary of the 19th Amendment to the U.S. Constitution for women’s suffrage and the 55th Anniversary of the Voting Rights Act, which expanded voting rights for people of color.

Today, women outnumber men as registered voters, which means, as a group, they have more impact than ever before. However, in 2018, 31.5% of women were not registered to vote, and 45% of eligible women voters did not turn out to vote.

We can change this! It is imperative that all women, including young women and women of color, are informed about the importance of voting to have the government policies they want. The most effective way for them to get this information is from a trusted source.

Women of color will play an essential role in the 2020 elections. Acknowledging their importance is long overdue. Women of color were oppressed and discriminated against, up to, and after the ratification of the 19th Amendment and the Voting Rights Act. Despite these experiences, they have emerged as one of the most influential groups in the electorate today, and the movement to encourage voting is now more inclusive.